Partner Program

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LAB Direct

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Marketing Support

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About Us

Optique Line is an established supplier of optical frames to independent Australian and New Zealand retailers. John Nicola founded Optique Line in 1990 with the aim of providing exceptional products and a high level of service, ensuring the demands of busy optical practices were met.

Over the years the business has grown but the goals have stayed the same. With an established knowledge of the optical industry, Optique Line has developed strong working relationships with independent retail partners from Perth to Auckland.

Optique Line takes an entrepreneurial approach to developing new business opportunities which means continually adapting and improving the products and services provided and investing in marketing to create consumer demand.

Optique Line anticipates the latest fashions and trends from all over the world ensuring that the most modern materials, technologies and design techniques are utilised. With quality products, exceptional service, a dedicated team of professional staff, and a proven track record in consumer sales; Optique Line is proud to be recognised as the preferred choice for independent retailers.