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Social Responsibility

Social Responsibility

At Optique Line, we believe our responsibility extends beyond supplying eyewear products. As part of the optical industry across Australia and New Zealand, we are committed to supporting our customers, our industry, and the wider community through meaningful partnerships, ethical business practices, and ongoing industry involvement. Our support may include charitable contributions, industry partnerships, sponsorships, product donations and participation in community initiatives aligned with our values.

Supporting Mental Health

Mental health awareness and support is something we believe is important both within the workplace and the broader community. We are proud to support the work of the Black Dog Institute and the important role they play in education, research, and mental health support services across Australia.

Supporting Vision Care & The Optical Industry

As a business operating within the optical industry, we recognise the importance of supporting organisations that improve access to vision care and strengthen the future of optometry.

Our support includes the Australian College of Optometry through an annual sponsorship of the National Vision Research Institute, providing funding for eye health research.

We also support ongoing professional education through our involvement with Optometry Australia events and other industry initiatives that contribute to professional development and improved eye health outcomes.

Industry Memberships & Participation

Optique Line is proud to participate in industry events, trade exhibitions, professional networks and optometry conferences throughout Australia and New Zealand.

Throughout the year, we sponsor and attend multiple optometry conferences. These events allow our team to support professional education, share product knowledge and receive direct feedback from delegates and industry professionals.

We are associated with ODMA and value the role industry organisations play in education, innovation, professional standards and bringing the optical community together.

Supporting Independent Optical Businesses

A large part of our customer base is made up of independent optical practices throughout Australia and New Zealand. We are passionate about supporting independent businesses through quality products, reliable service, education, and long-term partnerships that help practices grow and succeed.

Vision Support Community Initiative

As part of our ongoing commitment to community support and responsible business practices, Optique Line is currently exploring a Vision Support Community Initiative focused on improving access to prescription eyewear for underserved and Indigenous communities across Australia.

The initiative is centred around repurposing selected discontinued and surplus optical frames and working collaboratively with optical laboratories, community organisations, and industry partners to help provide prescription eyewear to individuals who may otherwise face barriers to accessing appropriate vision care.

Through this initiative, we hope to:

  • Support community wellbeing through improved access to vision care
  • Reduce unnecessary waste through responsible reuse of quality optical frames
  • Build meaningful partnerships within the optical industry
  • Create practical and positive social impact within the communities we support

The project is currently in development, and we look forward to sharing further updates as the initiative evolves.

Our Commitment

We are committed to:

  • Operating responsibly and ethically
  • Supporting the wellbeing of our team and customers
  • Contributing positively to the optical industry
  • Building long-term relationships based on trust and professionalism
  • Continuing to support initiatives that align with our values and industry