The Best of OShow: Celebrating Innovation and Quality in Eyewear
Attending OShow was a highlight of the year for us at Optique Line and the entire optical industry. The event showcased incredible brands pushing the boundaries of design and quality in eyewear. Here, we want to celebrate three standout brands and a distributor who lifted the industry with their impeccable products and fresh perspectives.
Last month at OSHOW24, the energy was palpable, and the air was filled with excitement as some of the most innovative eyewear brands took centre stage. The event was a remarkable showcase of creativity and craftsmanship, highlighting the best in the industry. Reflecting on the event, it’s important to acknowledge and celebrate the brands that truly stood out with their impeccable products and fresh perspectives. These brands are not just elevating eyewear standards but infusing the industry with a new sense of vibrancy and innovation.
PROJEKT PRODUKT: Sophisticated Exclusivity and Artisanship Minimalism
PROJEKT PRODUKT emerged as my top favorite at OShow. This brand beautifully marries the philosophy of optometry with the sensibility of design, creating modern and wearable eyewear. Their core values of ‘sophisticated exclusivity’ and ‘artisanship minimalism’ are evident in every piece. Using the most qualified materials, PROJEKT PRODUKT ensures that each collection is a source of endless pleasure, inviting wearers into a daily life of calm, peaceful, and poetic atmosphere with a hint of wit. Their dedication to quality and innovative design is a true breath of fresh air in the often traditional optical industry.
Image Credits Projekt Produkt @projektprodukt
Valley Eyewear: Bold, Sculptural Frames and Unique Vision
Founded by Michael and Tenielle Crawley in 2011, Valley Eyewear has been pushing the boundaries of fashion eyewear from its humble beginnings in Australia. Their bold, sculptural frames and high-production campaigns against dramatic backgrounds distinguish them from competitors. Valley’s commitment to quality and style has made them an international favourite and a true ‘cult brand’, available in over 23 countries. Their ability to produce high-fashion eyewear at an affordable price point without compromising on quality is commendable. Valley Eyewear embodies the spirit of individuality and empowerment, making them a standout at OSHOW24.
Images from Valley Website, rights acknowledged.
KAMI: A Curated Collection of Top Non-Mainstream Brands
Kami, a distributor established in 2018, brings a unique portfolio of select brands to the Australia and New Zealand markets. Their collection includes some of the coolest non-mainstream brands, like Jacquemus, KAMEMANNEN, Linda Farrow, and MARKUS-T. Each of these brands brings something special to the table. For instance, MARKUS-T is known for its light and durable glasses with patented screwless hinges, handcrafted in Germany. Linda Farrow, with its roots in 1960s London, disrupts the industry with vivid colours and sculptural shapes meticulously crafted in Japan. KAMEMANNEN showcases the timeless quality of Japanese craftsmanship with frames designed to last a lifetime. And Jacquemus is arguably the hottest luxury brand in the world right now. Unlike traditional Parisian design, Jacquemus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way. Kami’s careful curation was a true highlight at the OShow.
Images from Kami’s Instagram @kamidistro
OSHOW24 was special because it allowed us to share ideas and be inspired by the incredible innovations from other brands. It’s a reminder that working collaboratively and connecting with industry peers can elevate us all and foster a positive and dynamic environment in the eyewear industry.
A Bright Future for Eyewear
The presence of these brands at OShow is a testament to the exciting developments in the eyewear industry. They represent a new wave of boutique, high-end brands that are redefining what eyewear can be. It’s about a love for quality, innovation, and style, and these brands are leading the way, for which we say ‘bravo’. We are thrilled to see such creativity and excellence and look forward to the future of the optical industry.
Explore our brands at — Optique Line
